We're Energy Awards Finalists!

We're proud to announce that we are FINALISTS at The Energy Awards 2018 which are taking place on 5 December at London Hilton, Park Lane.

The awards ceremony will be attended by some of the most senior operators in the energy market both local and international. Attending The Energy Awards is the perfect opportunity to network with the sector’s finest, in exclusive surroundings with a dynamic party atmosphere on the night.

Here's our story............

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. There are 139 owned stores across the UK and mainland Europe, 208 franchised and licensed stores, and 168 concessions and with such a retail portfolio comes the challenges of managing energy consumption and spend.

Superdry had installed the latest Tridium BeMS (Building energy Management System) across their retail portfolio, along with integration to AC systems, door heaters and security systems. All stores were connected to the Superdry IT network. Each store has its main incoming electricity supply metered, along with an HVAC submeter on the majority.

Optimised Buildings identified from a desktop study that although latest technology had been adopted, these stores still weren’t running as efficiently as they could be and there was an opportunity to ‘optimise’ the operation of the HVAC (Heating, Ventilation and Air Conditioning) and Lighting within the stores. The desktop study identified a potential 10% reduction should be achievable. Superdry commissioned Optimised Buildings to undertake the challenge to optimise 10 stores throughout the UK, over a 6 month period (the more energy efficient stores were selected by the client).

The first objective was to monitor the energy being consumed through the metering that was installed into each store. These meters were already available which negated any integration requirements, this half hourly data was logged and ‘pushed’ to our cloud-based ‘Optimised aM&T’ (automatic Monitoring and Targeting) software. This created the transparency and baseline data to effectively monitor and measure the impact of the building optimisation deployed. The second objective was to implement the ‘Optimised Analytics’ platform to monitor the BeMS and HVAC systems through intelligent algorithms and rules. This cloud-based platform tracks the performance of assets, equipment and systems and quickly identifies anomalies in plant operation saving energy and maintenance costs. Once the above systems were in place the task of optimising the assets began. This started with analysing the base line data and energy profiles for each store, in particular, identifying energy usage outside of store trading times. Aligning time schedules to match trading times, operating at suitable temperatures during trading periods without affecting store environmental conditions, correct use of override switches, and ensuring heating and cooling systems were not operating at the same time (fighting against each other).

Once these areas were addressed, the ‘Optimised Bureau’ managed service remotely monitored the performance of each stores HVAC, BeMS and lighting circuits to ensure continuous operational efficiency. The Optimised Bureau is now providing continuous monitoring on behalf of Supergroup to identify anomalies and generate reports, alerts and ongoing energy management recommendations.

Since the various assets have been optimised and the new optimisation strategies have been implemented, significant savings have been realised. Savings over 11.1% were achieved in the first 6 months. This has resulted in another 16 stores being implemented on the Optimised Bureau, and a total of 18.2% of savings have been achieved during the first 2 months of the Second Phase of optimisation works. The net business impact is overall reduction on the electricity consumption of 14% through optimisation of existing assets and systems, with no need for additional controls to be installed

  • 26 stores in the optimisation program

  • 14% reduction in electricity consumption

  • All savings achieved through optimisation of HVAC & BeMS

  • AC Optimised with heating and lighting systems

  • £65,537 predicted savings for the first year

  • ROI of just 4 months

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109-112 Lancaster House,

Amy Johnson Way



01253 209000


Kings Court,

87 High Street

Nailsea, Bristol

BS48 1AW

01275 859100


1 Ivanhoe Office Park,

Ivanhoe Park Way,

Ashby de la Zouch, Leicestershire LE65 2AB

0333 370 2021


The Oast

62 Bell Road


Kent ME10 4HE

0333 370 2023

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